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Social Media ROI: Is it Measurable?Tuesday, May 17, 2011 from 6:30 PM to 9:00 PM (PT)Sacramento, CA |
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Event Details
Social Media ROI: Is it Measurable?
Presented by the Sacramento Chapter of the Social Media Club
Tuesday May 17th, at The Urban Hive
Social media can be a powerful tool for communicating with your customers and reaching new prospects. A survey by Mashable found that 84 percent of social media programs don’t measure return on investment (ROI). It also found that many individuals and businesses are unsure how to measure the ROI of their social media strategies and campaigns.
Presented by the Sacramento Chapter of the Social Media Club, a panel of social media experts, featuring Rick Bakas of Bakas Media and moderated by Gordon Fowler, President and CEO of 3Fold Communications, will discuss why new media may call for new methods of measurement, including:
- Best practices in social media measurement
- How to calculate ROI with social media campaigns
- When social media should be a part of a comprehensive communication strategy
Panelists:
- Rick Bakas, Sommelier and Brand Strategist, Adviser at Bakas Media @rickbakas
- Mark Bean, Mananging Director, C7 @markbean
- Josh Hilliker, Director of Social Media, Intel-GE Care Innovations @JoshProStar
Agenda:
6:30 - 7:00 Check in, Socializing, Noshing
7:00 - 8:30 Presentation, Q&A (Ustream begins)
8:30 - 9:00 Afterparty (optional)
This event is free*, but we encourage your $5-10 at-the-door donation to help us keep producing great social media events!
Continue the conversation at the SMCSac Afterparty at The Urban Hive directly following the program, from 8:30 to 9:00. Appetizers provided by Brew It Up; freshly squeezed Lemonade, brewed Iced Tea and bottled water provided by Chick-Fil-A Arden Fair and The Sacramento Press.
This event will stream live on Ustream at www.ustream.tv/user/smc-sac starting at 7 p.m.
Follow the event on Twitter using the hashtag #SMCSAC
*Since our first event in April of 2009, Sacramento Social Media Club has provided the community with FREE panels and workshops. We've brought cutting edge topics, knowledgeable speakers, and great food and drinks. We've been able to do all this for free thanks to generous sponsors and individuals. But, as we grow, we need your help. At this event, we're encouraging a $5-10 donation at the door to help us the cover costs of producing these events.
Follow the event on Twitter using the hashtag #SMCSAC
*Since our first event in April of 2009, Sacramento Social Media Club has provided the community with FREE panels and workshops. We've brought cutting edge topics, knowledgeable speakers, and great food and drinks. We've been able to do all this for free thanks to generous sponsors and individuals. But, as we grow, we need your help. At this event, we're encouraging a $5-10 donation at the door to help us the cover costs of producing these events.
Speaker Bios
Rick Bakas, Sommelier and Brand Strategist
Author, Certified Sommelier and Brand Strategist, Rick Bakas is globally recognized as a thought leader in the world of wine and social media. As the first Director of Social Media in the wine industry, he influenced new ideas and new concepts that connect wineries to new consumers through tweetup tours and global online wine tastings. Rick specializes in translating personal and corporate brands to new media. He is an adviser at Bakas Media, a new media branding agency in San Francisco.
Mark Bean, Managing Director, C7
Mark has spent the past 20 years implementing “what’s new” for brands and Fortune 100 clients. He has led many early technology initiatives in the ECM, BPM, WCM and Case Management arena. Enterprise Social Software solutions from C7 enable the world's leading companies to extend a layer of social capability across every level of their business. You can now make quick, smart and cost-effective decisions, right at the moment it matters the most. Your workforce is asking for tools to do their jobs better and strengthen client relationships. Their imperative: faster access to each other, quicker answers and better ways to connect with clients. Enterprise social software solutions from C7 provide exactly that.
Author, Certified Sommelier and Brand Strategist, Rick Bakas is globally recognized as a thought leader in the world of wine and social media. As the first Director of Social Media in the wine industry, he influenced new ideas and new concepts that connect wineries to new consumers through tweetup tours and global online wine tastings. Rick specializes in translating personal and corporate brands to new media. He is an adviser at Bakas Media, a new media branding agency in San Francisco.
Mark Bean, Managing Director, C7
Mark has spent the past 20 years implementing “what’s new” for brands and Fortune 100 clients. He has led many early technology initiatives in the ECM, BPM, WCM and Case Management arena. Enterprise Social Software solutions from C7 enable the world's leading companies to extend a layer of social capability across every level of their business. You can now make quick, smart and cost-effective decisions, right at the moment it matters the most. Your workforce is asking for tools to do their jobs better and strengthen client relationships. Their imperative: faster access to each other, quicker answers and better ways to connect with clients. Enterprise social software solutions from C7 provide exactly that.
Born in New Zealand and raised in Latin America, Gordon has lived and worked up and down the East and West Coast corridors – New York City to Miami, Washington DC, Los Angeles and now, Sacramento. With deep experience executing web-centric, integrated marketing campaigns for businesses, organizations and government agencies both locally and internationally, Gordon opened 3fold in 2004 with a crystal vision: to lead clients to the financial – and altruistic – benefits of building vibrant communities. Today, 3fold is recognized as a leading integrated marketing agency and one of the Sacramento region’s fastest growing companies. When he isn’t running his highly successful firm, Gordon is in high demand as a public speaker and trainer on a wide variety of marketing and outreach topics for business, non-profit and public agencies around the country.
Josh Hilliker is the Director of Social Media at Care Innovations, an Intel-GE Company. He is responsible for the company's Social Media strategy, online communities and product evangelism. Prior to joining Care Innovations, Josh was with Intel for 15 1/2 years, in which he was most recently the Architect/Community Manager for Intel® vPro™ Expert Center, in the Digital Enterprise Group (DEG). In this role, he was responsible for engaging the Intel® vPro™ community to champion the products, technologies and the company, and to be a community advocate. Over the course of his career with Intel, Josh held many diverse positions. He started in 1995 in Intel's Information Technology Group, where he worked to create the Internet and intranet roadmap. He also helped build external e-Commerce help desks to establish customer support models, paving the path for future e-Business applications. He also held positions in Intel's Sales and Marketing Group as the daily operations manager for Intel e-Business Infrastructure and the OEM business link. Josh also managed a product engineering team in IT Land Capital and Acquisitions, where he drove IT integration tools for the next-generation services for Intel's acquisitions, new business ventures and capital investments.
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When & Where
The Urban Hive
1931 H Street
Sacramento,
CA 95811
Tuesday, May 17, 2011 from 6:30 PM to 9:00 PM (PT)
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Hosted By
Social Media Club Sacramento
We are the Sacramento Chapter of the Social Media Club – an international organization of more than 100 active chapters around the globe hosting conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Founded in April of 2009, Social Media Club Sacramento (SMCSac) has become the centerpiece for regional gatherings surrounding the subject of social media. SMCSac is devoted to expanding media literacy, sharing lessons among social media practitioners, encouraging adoption of industry standards and promoting ethical practices though discussion and actions. Additional information about the Sacramento Chapter and upcoming events is available at socialmediaclub.org/chapter/sacramento-ca.